Heritage in Every Thread: Launching Our Military T-Shirt Line
- Start Aviation
- Jul 15
- 3 min read
Updated: Jul 24
With a deep respect for military history and design, we've recently embarked on a project that blends both: launching a series of military-inspired t-shirts on Amazon Merch. This collection pays tribute to the legacy, identity, and quiet pride of Britain’s armed forces - from iconic aircraft to legendary units. Each design is created with care, clean lines, and a respect for service - not just as a trend, but as a visual salute. Below, you’ll find each design in the series along with the story behind it.
1. Spitfire Squadron – RAF Legends
The Supermarine Spitfire needs no introduction. Its elliptical wings and unmistakable silhouette symbolise Britain’s defiance during WWII. This design pays tribute to that legacy with clean lines and a centred layout that highlights the aircraft’s profile in bold contrast. For aviation fans and history lovers, this shirt is more than just apparel - it’s a salute to one of the most iconic aircraft to ever take to the skies.
Amazon MERCH HERE
2. Service and Sacrifice – 11.11
Simple. Powerful. Respectful. This Remembrance Day design strips away the noise to focus on two words that say it all: “Service and Sacrifice.” Paired with the date 11.11, this shirt honours all who have served - in silence, in strength, and with courage. It's designed for those who wear remembrance not just on their sleeves, but in their hearts.
Amazon MERCH HERE
3. Pride and Duty – UK Military Heritage
This design speaks to the timeless values carried by generations of British service personnel: pride in their country, and duty to protect it. With bold stencil text and a clean, no-frills layout, “Pride and Duty” is the kind of message that resonates with anyone who understands the weight of the uniform - and the pride that never fades.
Amazon MERCH HERE
4. Avro Lancaster – The Dambusters
The Avro Lancaster wasn’t just a bomber - it was a legend in flight. This shirt pays tribute to the Dambusters of 617 Squadron, with a minimalist top-down silhouette of the Lancaster and bold text that captures the weight of their missions. Whether you're into warbirds, history, or simply honouring legacy, this design flies straight and true.
Amazon MERCH HERE
5. Naval Heritage – Deep Patrol
There’s quiet pride in submarine service - the kind only those who've served below the surface truly understand. This design honours the stealth and strength of the silent service, using a clean sub silhouette and bold text that speaks volumes. Whether you’ve served or simply admire naval history, this is a wearable salute to life below the waves.
Amazon MERCH HERE
6. Desert Rat – 7th Armoured
Few emblems are as iconic as the desert rat of the 7th Armoured Division. Born in the harsh heat of North Africa and forged through decades of service, this simple yet striking symbol tells a story of speed, resilience, and courage. This shirt captures that story with bold clarity - no frills, just respect for a proud legacy.
Amazon MERCH HERE
7. Keep Calm – I’m Ex-Forces
A classic phrase with a military twist. “Keep Calm – I’m Ex-Forces” isn’t just cheeky — it’s a badge of identity. Clean, centred text with a touch of humour, this design is made for those who’ve served and carry that calm, capable confidence with them every day. It's equal parts statement and salute.
Amazon MERCH HERE
Each design is available in all sizes - Men, Women & Kids and 15+ colours are available
Be sure to check back here or future blogs for new designs.
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